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How the DTC Marketing Playbook will Evolve in 2020
The direct-to-consumer (DTC) wave of disruption that started rolling nearly a decade ago with startups like Warby Parker, Casper, Airbnb, is only gaining momentum. In 2020, both established and emerging DTC players will be entering a new phase of maturity — one built for long-term sustainability rather than initial growth and launch-acquisition. Here, […]
The direct-to-consumer (DTC) wave of disruption that started rolling nearly a decade [...]
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The State of the Global DTC Ecosystem: Q&A with The Boston Associates
In this Q&A, DTC Daily speaks to Ronald C. Pruett, Jr., managing partner, The Boston Associates, who takes a look at the direct-to-consumer ecosystem from a global perspective, analysing which areas are hotbeds for DTC brands, why they are seeing such strong growth, and what others can do to keep pace. Can you explain […]
In this Q&A, DTC Daily speaks to Ronald C. Pruett, Jr., managing [...]
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Singapore Startup Taps Data to Determine Where Retailers Should Open Shop
For many businesses, choosing a location to set up shop can be a rewarding hit, or a costly miss, so one Singapore software vendor is tapping the use of data and predictive analytics to help mitigate the risk. Omnistream’s technology analyses proprietary and open-access data to help retailers and brands figure out key […]
For many businesses, choosing a location to set up shop can be [...]
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Direct-to-Consumer Continues to Rise in 2019
RetailTechNews has asked industry thought leaders what they believe 2019 will hold for the retail sector. Today’s topic sees experts take a closer look at what next year has in store for direct-to-consumer brands. “In 2019 direct-to-consumer brands will build the muscle to connect in-person, and in doing so will boost their reputation, […]This content was originally published in RetailTechNews.
RetailTechNews has asked industry thought leaders what they believe 2019 will hold [...]
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2019 Outlook: All Aboard the DTC Train
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. By now, if you haven’t heard the term ‘DTC’ at every corner, you should probably try to work out why. Whether challenger brands, DNVBs (digitally native vertical brands), or heritage brands looking to […]This content was originally published in ExchangeWire.com.
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next [...]
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19 Things to Consider in 2019
I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone. There’s always an existential crisis out there if you look hard enough for one. It […]This content was originally published in ExchangeWire.com.
I have read some utterly depressing outlooks for the year ahead. It [...]