Organisations need to trust machines to do a job, sometimes better than humans can, and prepare for a future where bots will provide better customer engagement. Specifically, businesses and governments would have to decide what defined people as human beings and establish a social contract outlining what was acceptable, and unacceptable, in a […]

Organisations need to trust machines to do a job, sometimes better than [...]

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Singapore-based automotive marketplace Carro will have an easier time extracting insights from its marketing campaigns if current adtech and martech tools interoperate. These tools generate significant cost savings, driving down cost per lead since they help reduce wastage, according to Carro CMO Manisha Seewal. The distribution of ads, for instance, could be better optimised […]

Singapore-based automotive marketplace Carro will have an easier time extracting insights from [...]

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DTC’s Daily Digest brings you the latest news on the world’s fastest growing direct-to-consumer brands. In today’s edition: Revolve Group’s first day of trading smashes expectations; Stitch Fix diversifying marketing portfolio; Monese adds Pots. Revolve Group’s first day of trading smashes expectations Revolve Group soared 90.4% to USD$34.26 (£27.01) on the e-commerce retailer’s first […]

DTC’s Daily Digest brings you the latest news on the world’s fastest [...]

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In this edition of Weekly Focus APAC: EY Taps Blockchain for Wine Distribution in Asia; Retail Ads Share Dips in AU; Most Singapore Consumers Opt For E-payment; Digital Fuels Growth for Vietnam Retail Group; Two Partners to Facilitate Singapore-Hong Kong Cross-Border QR Payments; and Marketplace Optimisation Agency Launches in Vietnam. EY Taps Blockchain for […]

In this edition of Weekly Focus APAC: EY Taps Blockchain for Wine [...]

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I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone. There’s always an existential crisis out there if you look hard enough for one. It […]This content was originally published in ExchangeWire.com.

I have read some utterly depressing outlooks for the year ahead. It [...]

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