Lindsay Rowntree
Contributor, FGB
Articles by Lindsay
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Trussle Raises £7.5m; Little Earth Baby Overfunding; Le Creuset Going DTC
DTC’s Daily Digest brings you the latest news on the world’s fastest growing direct-to-consumer and challenger brands. In today’s edition: Trussle raises £7.5m funding; Little Earth Baby overfunding on CrowdCube; and Le Creuset to build DTC platform. Trussle raises £7.5m funding Online mortgage broker Trussle has raised £7.5m investment in its latest funding round, led […]
DTC’s Daily Digest brings you the latest news on the world’s fastest [...]
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Amazon Gives Deliveroo A Loan; Graze to Slash Plastic Use; HelloFresh Stock Jumps
DTC’s Daily Digest brings you the latest news on the world’s fastest growing direct-to-consumer and challenger brands. In today’s edition: Amazon offers Deliveroo a loan; Graze pledges to slash plastic use; HelloFresh stock jumps 14%. Amazon offers Deliveroo a loan amidst UK funding investigation The Competition and Markets Authority (CMA) in the UK froze a […]
DTC’s Daily Digest brings you the latest news on the world’s fastest [...]
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How DTC Brands are Using Programmatic for Business Growth
DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner at The Programmatic Advisory, in this piece exclusive to ExchangeWire. Given the importance […]This content was originally published in ExchangeWire.com.
DTC brands are usually digital-first in their nature and have ambitious growth [...]
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How Retailers & CPG Brands Can Boost In-Store Visits
Should the new year bring new advertising strategies? In this piece for RetailTechNews, Nicolas Rieul (pictured below), global chief strategy and marketing officer, S4M, the drive-to-store platform, analyses four major trends in 2019, which will allow for retailers and CPG players to maintain and gain market share by boosting in-store visits. 1. Brick-and-mortar stores […]
Should the new year bring new advertising strategies? In this piece for [...]
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Announcing the launch of DTCDaily.com & DTC London
WireCorp currently operates three publications (ExchangeWire, RetailTechNews and TheGamingEconomy), covering the digital advertising, retail technology and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest trend in marketing right now. Owning the relationship with customers has become the […]This content was originally published in ExchangeWire.com.
WireCorp currently operates three publications (ExchangeWire, RetailTechNews and TheGamingEconomy), covering the digital [...]
TagsDTC
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Announcing the Launch of DTCDaily.com & DTC London
WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest trend in marketing right now. Owning the relationship with customers has become the […]
WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital [...]
TagsUncategorized
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2019 Outlook: All Aboard the DTC Train
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. By now, if you haven’t heard the term ‘DTC’ at every corner, you should probably try to work out why. Whether challenger brands, DNVBs (digitally native vertical brands), or heritage brands looking to […]This content was originally published in ExchangeWire.com.
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next [...]
TagsDTCPredictions
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5 Key Takeaways from Discussions at ATS Berlin
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies such as eBay, Wooga Games, Gameloft, Omnicom, GroupM, and many more besides. In […]This content was originally published in ExchangeWire.com.
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, [...]
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How the Best Service-Layer Companies May Turn the Tables on Big Brands
There has been much conversation around direct-to-consumer (DTC) brands, and why and how they are causing such disruption to the traditional marketing model and the way they engage with the service layer. Writing exclusively for ExchangeWire, Jay Friedman (pictured below), president and partner, Goodway Group, explains why the big-brand marketers should be taking note […]This content was originally published in ExchangeWire.com.
There has been much conversation around direct-to-consumer (DTC) brands, and why and [...]
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The New Frontier for Programmatic: Digital E-Commerce
Much is to be said about the new wave of buying and selling throughout the greater digital ecosystem. As e-commerce continues to transform the way businesses and retailers alike generate income, the industry must look to divide programmatic buying into two segments with different directions and futures, writes George Levin, co-founder and CEO, […]
Much is to be said about the new wave of buying and [...]
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