Ciaran O'Kane

Contributor, FGB

Ciaran O'Kane is a contributor to FastGrowthBrands, providing news and analysis on the emerging direct-to-consumer company segment. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He also continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• RetailTechNews Is Becoming DTCDaily

  1 year ago News

  

  We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and Google, commerce platforms (Amazon, Alibaba, Shopify, et al), data-driven buying, and a fundamental […]

  We are big believers in the direct-to-consumer (DTC) segment. We firmly believe [...]

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  TagsDTC

• 19 Things to Consider in 2019

  2 years ago News

  

  I have read some utterly depressing outlooks for the year ahead. It would seem most think it will be an epic struggle for the advertising industry in 2019 – but then when was it ever easy for anyone. There’s always an existential crisis out there if you look hard enough for one. It […]This content was originally published in ExchangeWire.com.

  I have read some utterly depressing outlooks for the year ahead. It [...]

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  TagsAd TechAgencyDataDTCM&AMarketerMeasurementPredictionsTV

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• Why Apple Will Be the Number 4 Ad Platform in 2 Years

  2 years ago News

  

  When Apple’s Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it was a calculated move from the canny tech CEO. Apple’s hardware business is starting to slow, as users take longer to upgrade devices. The additional features are just […]This content was originally published in ExchangeWire.com.

  When Apple’s Tim Cook took such a public swipe at the way [...]

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  TagsAd NetworkApp StoresAppleContext

• Why the Outcome-Based Model Is the Only Logical Route for Agencies

  2 years ago News

  

  Holding groups are under pressure. Their business model has been questioned and undermined by everyone over the past 12 months – from trade-press hacks, to auditors, to client bodies, to grandstanding FMCG CMOs. The relevancy of the agency function has never been under such intense scrutiny. Professor Galloway predicts hundreds of thousands of […]

  Holding groups are under pressure. Their business model has been questioned and [...]

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  TagsUncategorized