Fast growing Australian direct-to-consumer brand July have this week announced they will offer Chinese character personalisation for Lunar New Year. July is the only company in the Australian luggage market – and one of the only luggage companies in the world – to offer personalised Chinese character monogramming.
Launched in early 2019 by Athan Didaskalou and Richard Li, July offers luggage in Carry-On (40L/$295 AUD), Checked (80L/$345 AUD) and Checked Plus (110L/$395 AUD) sizes, as well as their new Carry Me shoulder bag (1.8L/$65 AUD), each made from a strong German polycarbonate shell.
July’s co-founders, Richard Li and Athan Didaskalou said Chinese personalisation was a big request as the brand expands into Asia. “We’re a customer-centric business and our products are derived from what people want, with over 35% of orders already opting for personalisation” says Li. “We have a lot of customers from a Chinese background, so the Chinese character lettering was a natural extension to our personalisation offering.”
“People celebrating Lunar New Year often travel interstate and overseas to visit their families” Li continued. “We wanted to offer the Chinese lettering to coincide with this busy season for our customers who celebrate the festival.”
In order to offer the volume of characters (7000+) needed for truly personalised Chinese lettering, July created a unique design and monogramming process for personalisation options in multiple languages, styles and colours. “We have the agility to create perfect characters on every suitcase on a scale unmatchable by anyone else” says Li. “In a world-first outside China, this approach to personalisation is ensuring that each customer will feel connected to their July purchase.”
The Chinese lettering will be offered on all July case sizes and colours, with five font styles and 19 colours to choose from. While the Chinese character personalisation is only available for a limited time over the Lunar New Year period, the founders are open to making it part of their ongoing product offering. “We’d love to continue it!” Li says. “If we see strong demand from our customer base it will be here to stay forever.”
The Chinese character personalisation will be available for a limited time in the lead up to the 2020 Lunar New Year (25 January), with global shipping available and free shipping to Australia, Singapore, China and New Zealand.
For more information, visit july.com