Biscuiteers Unveil New HQ; Hungryroot Pivots to Personalised Grocery Service

Biscuiteers unveil new HQ

DTC’s Daily Digest brings you the latest news on the world’s fastest growing direct-to-consumer brands. In today’s edition: Biscuiteers unveil new HQ; Hungryroot pivots to personalised grocery service; and Ingle & Rhode launch crowdfunding campaign. 

Biscuiteers unveil new HQ

DTC biscuit company Biscuiteers has unveiled its new headquarters in Wimbledon, London, creating around 50 new jobs. 

Dubbed the ‘Ministry of Biscuits’, the purpose-build building will be capable of icing two million biscuits a year, which will be dispatched to more than 100 countries worldwide. The site unites five production and offices spaces from around the Camberwell and Kennington areas of London, bringing the team under one roof. 

The company, which had a turnover of £6m in 2018, has created extra permanent roles in the head office, alongside the 50 roles created for the September-December season. 

Harriet Hasting, founder, Biscuiteers, says “the new space will allow our teams to work more collaboratively and productively which in turn will give us more space to scale the business faster”. 

Biscuiteers, which was created in 2007, raised £1.25m in crowdfunding in 2016, from more than 780 investors, it’s only raise to date. 

Hungryroot pivots to personalised grocery service 

New York City-based Hungryroot has pivoted from a direct-to-consumer, packaged foods brand to a personalised grocery service. The brand will add other emerging food brand products for sale and use a proprietary algorithm to personalise orders. 

Hungryroot joins other online grocery retailers who aim to target a specific customer niche, such as Thrive Market, Brandless and Farmstead, often utilising a focus on technology. 

“The two main problems with in-store and online grocery: the experience isn’t personal, and the amount of product and brand offerings are just too overwhelming for consumers,” said CEO and founder of Hungryroot, Ben McKean in a statement.

“We’re taking on Amazon Fresh, Whole Foods and other competitors to offer consumers a more convenient and modern way to shop for healthy groceries—no trip to the store, meal planning, or prep work necessary, giving customers more time back in their day.”

The new website will include a survey where customers can select food preferences and dietary restrictions. Using a proprietary algorithm, Hungryroot can build a custom order based on the survey findings. 

Ingle & Rhode launch crowdfunding campaign

Ethical fine jeweller, Ingle & Rhode, has launched a crowdfunding campaign to help meet booming millennial demand for ethical engagement rings and wedding bands.

Launched on Seedrs, the funding round on has a minimum target of £150,000 – representing 4.6% of the business.

The investment will be used to expand Ingle & Rhode’s fast-growing digital marketing presence – an area which is already reaping dividends for the brand, with enquiries in September up by 85% year on year thanks to strategic digital campaigns.

Since being founded in 2007, Ingle & Rhode have grown rapidly thanks to the rise of the conscious consumer, with demand increasing significantly in recent years as sustainability and ethical purchasing hit the mainstream. The business is currently valued at £3.1 million.

In their last funding round, more than 50% of funds raised came from the brand’s own customers who were keen to invest in the lucrative and ethical opportunity. This enabled Ingle & Rhode to grow their team, finesse their image and run highly successful campaigns across Google, Facebook, Instagram, Pinterest and Youtube, something they are now looking to expand with this latest raise.

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